01

Research

Selected research

I study the creator economy—how creators, consumers, brands, and platforms shape digital markets—using causal inference and AI-based methods.

01

Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter.

Daniel Ershov, Yanting He, and Stephan Seiler

Authors listed alphabetically

Marketing Science, 44(3), 505–515 · 2025

Publication

02

Private Messaging in the Creator Economy.

Yanting He and Andreas Lanz

Selected working paper · Job market paper

Working paper